Healthy Life HQ10, a Health and wellbeing company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web and app? (Choose three.) Select All Correct Responses

Below is the answer and explanation for healthy Life HQ10, a Health and well being company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web and app?

Healthy Life HQ10, a health and well being company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web and app?

  • To drive more fitness video views.
  • To move customers from using the app to using the website.
  • To help improve overall mobile ROI. ✅
  • To close the loop on mobile conversions. ✅
  • To deliver a seamless mobile experience.

Correct answer

  • To help improve overall mobile ROI. ✅
  • To close the loop on mobile conversions. ✅
  • To deliver a seamless mobile experience.

Explanation

Users want what they want, when they want it — and they move across apps and web to find it. So building a seamless user experience is key to customer retention and business growth. The ability to measure user behavior cross-platform is just as critical.

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