What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

Below is the answer and explanation for what step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

  • Contact support with a list of the categories that need to be excluded using a specific third-party verification service.
  • Select the integrated third-party from “other verification services” in brand safety targeting. ✅
  • Upload the categories into campaign manager’s verification system.
  • Implement tracking tags with 1×1 pixels that call the third-party’s verification system.

Correct answer

Select the integrated third-party from “other verification services” in brand safety targeting. ✅

Explanation

You can use third-party verification technology to enforce brand safety thresholds for impressions you purchase. You can find third-party pre-bid verification settings in targeting and then brand safety.

Digital content labels and sensitive categories can be excluded for an advertiser.  Use these exclusions to help set a base level of brand suitable targeting that will apply to all current and future campaigns, insertion orders, and line items.

Here’s how:

  • Navigate to advertiser and then settings and then targeting.
  • Click edit to expand targeting criteria and make changes.
  • Click save.

The above answer and explanation are for the question what step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

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