Tags Google Marketing Platform Product Certifications

What are two Google Audiences? (select two)Select All Correct Responses

Below is the answer and explanation for what are two Google audiences? What are two Google audiences? Affinity. ✅ First-party. In market. ✅ Third-party. Correct answer Affinity. ✅ In market. ✅ ...

To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)Select All Correct Responses

Below is the answer and explanation for to optimize the campaign towards view ability, which two approaches can an advertiser take? To optimize the campaign towards view ability, which two approaches can an advertiser take? Add a pixel to the default tag in campaign manager. Set the bid strategy to viewable CPM (vCPM). ✅ ...

To duplicate a line item, what steps must be taken?

Below is the answer and explanation for to duplicate a line item, what steps must be taken? To duplicate a line item, what steps must be taken? Select the line item, click “action,” and then “bulk edit”. Use the default targeting to duplicate line items. Select the line item, click “action,” and then “duplicate”. ✅

How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

Below is the answer and explanation for how can a line item’s potential reach be increased from 1K to 1M targeted impressions? How can a line item’s potential reach be increased from 1K to 1M targeted impressions? Increase the bid and budget. Remove targeting such as keywords and exclusionary site lists. ✅ Add t...

What report can identify when a campaign overspent the budget?

Below is the answer and explanation for what report can identify when a campaign overspent the budget? What report can identify when a campaign overspent the budget? A verification report, grouped by “q”. A SDF report based on the insertion order and line items. Basic or standard report, grouped by “time of day”. ✅

How are creatives assigned to a line item?

Below is the answer and explanation for how are creatives assigned to a line item? How are creatives assigned to a line item? While setting up a new creative for the advertiser, assign the line item and click save. In the line item’s settings, search and select the correct 1×1 pixel. Select the creative to assign in the l...

What is the correct Display & Video 360 account hierarchy?

Below is the answer and explanation for what is the correct display & video 360 account hierarchy? What is the correct display & video 360 account hierarchy? Insertion order > Partner > Line > Advertiser. Partner > Advertiser > Campaign > Insertion order > Line item > Creative. ✅ ...

When creating new video line items, what are two execution methods that save time? (select two)Select All Correct Responses

Below is the answer and explanation for when creating new video line items, what are two execution methods that save time? When creating new video line items, what are two execution methods that save time? Duplicate video line items, then make bulk edits to targeting. ✅ Use structured data files to bulk upload new video...

Which campaign setting impacts how the associated insertion orders deliver?

Below is the answer and explanation for which campaign setting impacts how the associated insertion orders deliver? Which campaign setting impacts how the associated insertion orders deliver? Campaign name. Frequency capping. ✅ Performance goal. Planned spend. Correct answer

What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

Below is the answer and explanation for what step should an advertiser take to exclude sensitive categories using a supported third-party verification tool? What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool? Contact support with a list of the categories that need to be excluded using a sp...
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