Below is the answer and explanation for what are two reasons advertisers should consider engagement when marketing apps?
What are two reasons advertisers should consider engagement when marketing apps?
Apps can be accidentally uninstalled.
Users who haven’t yet downloaded an app might need extra incentive.
A significant percent...
Below is the answer and explanation for which statement is true regarding conversion rates between apps and mobile web?
which statement is true regarding conversion rates between apps and mobile web?
Mobile web generates conversion rates three times that of shopping apps.
Mobile web generates conversion rates ten times that of shopping apps.
Shopping apps...
Below is the answer and explanation for William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing?
William is an online marketing manager at an advertising agency. As W...
Below s the answer and explanation for Jasmeet’s a marketer for healthcare brand pharma unite. She’s been asked to oversee a Google app campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next?
Jasmeet’s a marketer for healthcare brand pharma unite. She’s been asked to oversee a...
Below is the answer and explanation for which components of a Google app campaign allow marketers to reach valuable users?
Which components of a Google app campaign allow marketers to reach valuable users?
Industry insights purchased from third-party companies.
Reviews left on an app listing.
Segmented data taken from surveys.
Conversion...
Below is the answer and explanation for which app type is the most downloaded on Google play?
Which app type is the most downloaded on Google play?
Shopping apps.
Sports apps.
Business apps.
Gaming apps. ✅
Correct answer
Gaming apps. ✅
Explanation
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Below is the answer and explanation for Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?
Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?...
Below is the answer and explanation for in Google search campaigns, Jenny routinely replaces low performing ads, but knows Google app campaign best practices are different. For her Google app campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?
In Google search campaigns, Jenny routinely replaces low perform...
Below is the answer and explanation for Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?
Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what sho...
Below is the answer and explanation for Aaron observes and adjusts bids often in his Google ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google app campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?...