Below is the answer and explanation for each campaign in your Google ads account should have a single:
Each campaign in your Google ads account should have a single:
Maximum cost-per-click (max. CPC) bid.
Landing page.
Business goal. ✅
Ad group.
Correct Answer
Business goa...
Below is the answer and explanation for if you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
$2.
$1.24.
$1.
$1.26. ✅
Correct answer
$1.26. ✅
Below is the answer and explanation for Susan’s sporting goods sells a variety of sports equipment and clothing. How should Susan set up her ad words account?
Susan’s sporting goods sells a variety of sports equipment and clothing. How should Susan set up her Ad words account?
Create two accounts: one for equipment and one for clothing. Within the equipment account, create...
Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark...
Below is the answer and explanation for for accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following?
For accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following?
User location.
Ad schedule.
Message. ✅
Below is the answer and explanation for Megan’s setting up a Google app campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?
Megan’s setting up a Google app campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location...
Below is the answer and explanation for what task could the market finder by Google tool help with?
What task could the market finder by Google tool help with?
Building audience lists based on individual user emails.
Translating an app into multiple languages.
Developing a list of campaign management recommendations.
Developing a list of...
Below is the answer and explanation for what are two ways to achieve creative excellence in Google app campaigns?
What are two ways to achieve creative excellence in Google app campaigns?
Introduce one asset type at a time, to eventually identify which type works best.
Invest a lot of time reviewing the assets being used by similar businesses.
Fol...
Below is the answer and explanation for what are the two key components of a high-quality app experience?
What are the two key components of a high-quality app experience?
Personalization and video quality.
User experience and video quality.
Technical performance and personalization.
Technical performance and user expe...
Below is the answer and explanation for why doesn’t machine learning happen immediately after starting a Google app campaign?
Why doesn’t machine learning happen immediately after starting a Google app campaign?
The system starts by learning from manual management.
Manual input is needed from Google employees.
Other campaigns in the account need to be ana...