Online Advertising Glossary

  • CPC (Cost Per Click)
  • CPA (Cost Per Action)
  • CPL (Cost Per Lead)
  • CPM (Cost Per Mille)
  • Favicon
  • Ezine
  • Facebook
  • Exclusivity
  • Email Spam
  • Domain Name
  • Disintermediation
  • Meta Description (Description Tag)
  • Deep Web (Invisible Web)
  • Contextual Advertising
  • Spam Comment (Spomment)
  • Clickthrough
  • Blog(s)
  • Conversion Rates
  • Clickthrough Rate (CTR)
  • Burstable Bandwidth
  • Beyond The Banner
  • CDN (Content Delivery Network)
  • Call to Action (CTA)
  • Caching (Cache Data)
  • Button Ad
  • Buzzword
  • Banner Exchange
  • Barter (or Bartering)
  • Banner Blindness
  • Bandwidth
  • B2C (Business to Consumer)
  • Automated Response
  • Animated GIF
  • ALT Text
  • Affiliate Software
  • Affiliate Network
  • Affiliate Merchant
  • Affiliate Manager
  • Affiliate
  • Add URL
  • Above The Fold
  • Ad Space
  • A/B Testing
  • Rep Firm
  • Pop-under Ads
  • Pop-up Ad
  • Portal
  • WordPress Premium Themes
  • Rate Cards
  • Rectangle Ad
  • Reciprocal Links
  • Return Days
  • Rich Media
  • Return Of Investment (ROI)
  • Run of Network (RON)
  • Run of Site (ROS)
  • Search Engine Optimization (SEO)
  • Search Engine Spam
  • Search Engine Submission
  • Search Engine
  • Search Retargeting
  • Self-Serve Advertisement
  • Shopping Cart
  • .Sig File
  • Word Of Mouth
  • Website Traffic
  • Whois
  • Web Hosting
  • Web Directory
  • Web Browser
  • Web Design
  • Vlog
  • Viral Marketing
  • Banner Ad
  • Vertical Banner
  • Advertising Network
  • Website Usability
  • URL (Uniform Resource Locator)
  • Unique Visitors
  • Under-Delivery
  • Two Tier Affiliate Program
  • Top 10
  • Trick Banner
  • Title Tag
  • Text Ad
  • Surround Session
  • Super Affiliate
  • Stickiness
  • Ad Blocking
  • Sponsorship
  • Splash Page
  • Skyscraper Ads
  • Site Search
  • Spam
  • Social Networking
  • What is 4G?
  • What is 3G?
  • Pay Per Lead (PPL)
  • Pay Per Click (PPC)
  • Podcast
  • Permission Marketing
  • PayPal
  • Payment Threshold
  • Pay Per Scale (PPS)
  • Pass-Along Rate
  • Page Views
  • Outbound Link
  • PageJacking
  • Organic Search
  • Network Effect
  • Netiquette
  • Navigation
  • Multivariate Testing
  • Mousetrapping
  • Moderator
  • Meta Tag Generator
  • Meta Tags
  • Metasearch Engine
  • Media Kit
  • Opt-out
  • Opt-In Email
  • Marketing Automation
  • Marketing Plan
  • Manual Submission
  • Managed WordPress Hosting
  • Long Domain Name
  • Log File
  • Linkbait
  • Link Text
  • Link Popularity
  • Link Checker
  • Link Building
  • Keyword Stuffing
  • Keyword Tag
  • Keyword Research
  • Like-Gate
  • Keyword (Focus Keyword)
  • Keyword Marketing
  • Keyword Density
  • JavaScript
  • Interstitial Ads
  • Interactive Agency
  • Incentivized Traffic
  • Inbound Marketing
  • Inbound Links
  • Impression
  • HTML Email
  • HTML Banner
  • Lead Magnet
  • Lead Magnet
  • HIT
  • House Advertising
  • Guest Blogging
  • Google Instant Search
  • Google Data Studio
  • Geo Targeting
  • Frequency Cap
  • Freemium
  • Frame
  • Forum
  • eCPM (Effective Cost Per Mille)
  • Email Marketing
  • Heatmap
  • Doorway Page
  • Doorway Domain
  • Deep Linking
  • Dedicated IP
  • Dedicated Hosting
  • Data Transfer
  • Data Studio
  • Customer Acquisition Cost

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