Below is the answer and explanation for the question target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:
Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, lan...
Below is the answer for the question say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices.
Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you...
Below is the answer and explanation for the question what two things can you track with adWords out of the box without making any code changes to your app?
What two things can you track with adWords out of the box without making any code changes to your app?
You can actually track any custom event you want to define.
App installs and core user demographics
Below is the answer for the question your company has chosen a third-partyapp analytics service and they happen to be a part of the app attribution partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?
Your company has chosen a third-partyapp analytics service and they happen to be a part of the app attribution partners program. I...
Below is the answer for the question an app advertiser would want to use a third-party tracking company to:
An app advertiser would want to use a third-party tracking company to:
A) To have a single SDK to add to your app instead of one from each ad network ✅
B) To have more control when communicating with each ad network
C) To see which...
Below is the answer and explanation for the question generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.
Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are...
Below is the answer and explanation for the question adWords smart Bidding uses machine learning and your account data to help you do what?
AdWords smart Bidding uses machine learning and your account data to help you do what?
Let you adjust your bids manually, so you’re visible when customers are looking for you.
Make informed bidding decisions and value...
Below is the answer and explanation for the question which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?
Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?
Profile targeting
Keyword targeting
Location targeting ✅
Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.
Ads with a person speaking directly to camera had lower ad recall.
Text slides, subtitles, and voiceovers are associated with higher brand awareness.
Ads that include the product on-screen had higher ad recall. ✅
S...
Below is the answer and explanation for the question which of the following is not true about an app URL scheme?
Which of the following is not true about an app URL scheme?
A) Typically the website name appears in reverse; e.g., example.com becomes com.example as a scheme
B) Schemes are automatically set up when you create your app ✅
C) T...