Tags Marketing campaign

An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?

Below is the explanation for an advertiser who’s had success with text ads on the display network wants to start using rich media ads. Why should she consider using ad gallery compared with other tools? An advertiser who’s had success with text ads on the display network wants to start using rich media ads. Why should she consider using ad gallery compared with other tools?

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:

Below is the answer and explanation for an advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review: An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the w...

Which builds keyword lists that can be used to show your ads relevant webpages across the Google Display Network?

Below is the answer and explanation for which builds keyword lists that can be used to show your ads relevant webpages across the Google display network? Which builds keyword lists that can be used to show your ads relevant webpages across the Google display network? Google analytics. Display campaign optimizer. Keyword planner. Display p...

Display inventory on the Google Display Network can come from AdSense or:

Below is the answer and explanation for display inventory on the Google display network can come from AdSense or: Display inventory on the Google display network can come from AdSense or: Right Media AdWords Teracent The double click ad exchange ✅ correct answer The double click ad exchange ✅

Which is the best type of campaign for advertisers to target a set of specific sites they’ve chosen?

Below is the answer  and explanation for which is the best type of campaign for advertisers to target a set of specific sites they’ve chosen? Which is the best type of campaign for advertisers to target a set of specific sites they’ve chosen? Demographic targeting. Keyword contextual targeting. Placement targeting. ✅

An ad may not appear correctly on mobile phones if it:

Below is the answer and explanation for an ad may not appear correctly on mobile phones if it: An ad may not appear correctly on mobile phones if it: Uses flash or contains large images. ✅ Uses HTML5. Isn’t optimized for mobile. Is in lightbox format. Correct answer Uses f...

Which bidding strategy should use you if you want to increase revenue from your ad spend?

Below is the answer and explanation for which bidding strategy should use you if you want to increase revenue from your ad spend? Which bidding strategy should use you if you want to increase revenue from your ad spend? Maximize clicks. Target return on ads spend (ROAS). ✅ Enhanced cost-per-click (ECPC).

Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website

Below is the answer and explanation for which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website A) Display network – “Mobile app installs”. B) Displ...

You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select

Below is the answer and explanation for you’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select? You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select? Enhanced cost-per-click (EC...

If a display ad appears “above the fold,” this means that the ad:

Below is the explanation for if a display ad appears “above the fold,” this means that the ad: If a display ad appears “above the fold,” this means that the ad: Can be viewed in the upper portion of the page without scrolling. ✅ Will appear at the top of each page of the website. Takes up more than 20% of the we...
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