Below is the answer and explanation for match each auto bidding strategy to the right campaign goal.
Match each auto bidding strategy to the right campaign goal.
Conversions – Target CPA. ✅
Revenue – Target ROAS. ✅
Visibility – Target impression share. ✅
Below is the answer and explanation for what is one way that performance planner helps businesses increase sales?
What is one way that performance planner helps businesses increase sales?
By choosing ad types that your target demographic finds most appealing.
By relying on customer feedback for optimal ad placement.
Below is the answer and explanation for an advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:
An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the w...
Below is the answer and explanation for which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google display network?
Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google display network?
Clicks
Impressions
Conversions ✅
Below is the answer and explanation for in order to use target cost-per-acquisition (CPA) bidding, an advertiser must:
In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:
Be opted in to the search network.
Be using viewable cost-per-thousand impression (vCPM) bidding, with a certain number of viewable impressions in t...
Below is the answer and explanation for when should you use automated bidding?
When should you use automated bidding?
If you have had 10-50 conversions over 15 days in a single campaign. ✅
If you have had 50-100 conversions over 15 days in a single campaign.
If you have had 5-10 conversions over 30 days in a single cam...
Below is the answer and explanation for what can the performance planner recommend?
What can the performance planner recommend?
Applying bid adjustments to specific locations
Including or excluding “Google search partners”
Using “Target impression share” as an automated bid strategy
Campaign-level T...
Below is the answer and explanation for how is using non-last-click attribution conversions useful for performance planner forecasts?
How is using non-last-click attribution conversions useful for performance planner forecasts?
To find growth opportunities regarding device targeting
To take advantage of seasonal trends throughout the year
To identify the...
Below is the answer and explanation for where are campaign manager and display & video 360 linked?
Where are campaign manager and display & video 360 linked?
Campaign properties.
Advertiser properties.
Admin sub accounts.
Floodlight configuration. ✅
Correct answer
Floodlight configura...
Below is the answer and explanation for Viktor’s been tracking the conversions in his display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
Viktor’s been tracking the conversio...