Tags top conversion

When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

Below is the answer and explanation for when a top conversion paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign? When a top conversion paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?
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