Definition:
A marketing method that relies on casual social interactions to promote a product.
Information:
This method has been in place even before the advent of the Internet and is hyped as the most effective marketing form. A person is more likely to believe something that comes from a person he knows or respects instead of a canned...
Definition:
A pass-along rate refers to the measure of the individuals who carry messages or files across.
Information:
Pass-along rates are a standard for word-of-mouth advertising. Articles conventionally passed involve email messages, Web pages, and multimedia files, whereas data generally passed on involves humor and entertainment,...