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Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. B

Below is the answer and explanation for Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google search (hundreds of conversions a month) and would like to increase her reach by creating a display campaign. But she’d like it to be as effortless as possible. What type of display campaign should she ru...

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding st

Below is the answer and explanation for Viktor’s been tracking the conversions in his display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using? Viktor’s been tracking the conversio...

A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which opti

Below is the answer and explanation for a company that produces sporting equipment for senior citizens would like to use Google display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users? A company that produces...

What can automated bidding help an advertiser improve?

Below is the answer and explanation for what can automated bidding help an advertiser improve? What can automated bidding help an advertiser improve? Competition Languages Calls-to-action Performance ✅ Correct Answer Performance ✅ Explanation

Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?

Below is the answer and explanation for Kim is seeing significant performance from her Google display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this? Kim is seeing significant performance from her Google display remarketing campaign, and wants to expand upon it. Which targeting option...

Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligib

Below is the answer and explanation for Angela’s ready to get started with her first smart display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a smart display campaign? Angela’s ready to get star...

Mike is interested in using automation to more effectively manage his Google Display campaigns. What’s one automation model that Smart Display campaigns provide?

Below is the answer and explanation for Mike is interested in using automation to more effectively manage his google display campaigns. What’s one automation model that smart display campaigns provide? Mike is interested in using automation to more effectively manage his google display campaigns. What’s one automation model that smart display campaigns provide?...

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through smart display campaigns. How might smart display campaign reporting help Emmy?

Below is the answer and explanation for Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through smart display campaigns. How might smart display campaign reporting help Emmy? Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through smart display campaigns. How might smart display campaign repo...

What’s an advantage of the reach of Responsive Display Ads?

Below is the answer and explanation for what’s an advantage of the reach of Responsive display ads? What’s an advantage of the reach of Responsive display Ads? They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements. They allow you to manually adjust their size, a...

Which Display Ad format adjusts to available ad space?

Below is the answer and explanation for which display ad format adjusts to available ad space? Which display ad format adjusts to available ad space? AMPHTML ads Image ads Uploaded ads Responsive display ads ✅ Correct Answer Responsive display ads ✅ Explanation
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