Tags bidding

If John is setting up a new video campaign, which manual bidding strategy should he use?

Below is the answer and explanation for if John is setting up a new video campaign, which manual bidding strategy should he use? If John is setting up a new video campaign, which manual bidding strategy should he use? Cost-per-click Cost-per-thousand-viewable impressions Cost-per-view ✅ Cost-per-engagement

Which bidding option is best suited for an advertiser focused on branding goals?

Below is the answer and explanation for which bidding option is best suited for an advertiser focused on branding goals? Which bidding option is best suited for an advertiser focused on branding goals? Effective cost-per-thousand impressions (eCPM) Cost-per-click (CPC) Cost per acquisition (CPA) Viewable cost-per-thous...

Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why

Below is the answer and explanation for  Mary feels confident managing Google search campaigns and is interested in extending her marketing reach with the help of Google display ads. She’s trying to decide whether to create a standard display campaign or a smart display campaign. Why would Mary choose standard display campaigns over smart display campaigns? Mary feels conf...

What can automated bidding help an advertiser improve?

Below is the answer and explanation for what can automated bidding help an advertiser improve? What can automated bidding help an advertiser improve? Competition Languages Calls-to-action Performance ✅ Correct Answer Performance ✅ Explanation

Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website,

Below is the answer and explanation for Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, “Display network only – All features”. “Display network only – Remarketing”....

Which statement is true about the value of Google Display Ads?

Below is the answer and explanation for which statement is true about the value of Google display ads? Which statement is true about the value of Google display ads? It offers advertisers the most control over the geographic locations where their ads will be seen. It bundles the pillars of a campaign to reach millions of val...

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

Below is the answer and explanation for an advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids? An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when de...

Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it.

Below is the answer and explanation for fill in the blank: It’s possible to determine how well a/an will perform without bidding on it. Fill in the blank: It’s possible to determine how well a/an will perform without bidding on it. Auction. Website. Keyword. ✅