Tags ads fundamentals

What bidding strategy should you use to maximize the number of visitors to your website?

Below is the answer and explanation for what bidding strategy should you use to maximize the number of visitors to your website? What bidding strategy should you use to maximize the number of visitors to your website? Cost-per-click (CPC). ✅ Cost-per-view (CPV). Cost-per-thousand viewable impressions (vCPM).

Your client wants to improve her ad position. What would you recommend?

Below is the answer and explanation for your client wants to improve her ad position. What would you recommend? Your client wants to improve her ad position. What would you recommend? Improve the ad quality and increase bid amount. ✅ Add more keywords and increase daily budget.. Improve quality score and decreas...

If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

Below is the answer and explanation for if you’d like your ads to show on certain sites across the internet, you can add these websites as: If you’d like your ads to show on certain sites across the internet, you can add these websites as: Keywords. Audiences. Placements. ✅ Topics. Correct answer

Why would an advertiser use site links?

Below is the answer and explanation for why would an advertiser use site links? Why would an advertiser use site links? To showcase customer reviews with high-quality survey data. To let customers click a button to call the business. To show a link that sends people to the app store or starts downloading an app. To giv...

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

Below is the answer and explanation for Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him? Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him? ...

Which ad extension would you use for an advertiser who has a chain of restaurants?

Below is the answer and explanation for which ad extension would you use for an advertiser who has a chain of restaurants? Which ad extension would you use for an advertiser who has a chain of restaurants? Seller ratings. Location extensions. ✅ Site link extensions. Previous visits extensions.

In order to appeal to customers on mobile devices, it’s important to:

Below is the answer and explanation for in order to appeal to customers on mobile devices, it’s important to: In order to appeal to customers on mobile devices, it’s important to: Send users to a video-based landing page Send users to a mobile-friendly landing page. ✅ Avoid using ad extensions. include...

Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?

Below is the answer and explanation for your client wants to show ads to people who’ve visited her website before. Which ad words feature would you recommend she use? Your client wants to show ads to people who’ve visited her website before. Which ad words feature would you recommend she use?E Dynamic search ads. E-commerce tracking.

Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor

Below is the answer and explanation for Tony travels frequently. He needs to be able to make changes to his ad words account while he’s offline, so he downloads ad words editor. Using ad words editor. Tony travels frequently. He needs to be able to make changes to his ad words account while he’s offline, so he downloads ad words editor. Using ad words editor.

Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

Below is the answer and explanation for your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day? Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of th...
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