Below is the answer and explanation for what is an attribution model?
What is an attribution model?
The rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points along conversion paths. ✅
A code that gets generated and stored on a website visi...
Below is the answer and explanation for what is the first-touch attribution model?
What is the first-touch attribution model?
Singles out the first touch point as the most recent visit.
100% of the credit is assigned to the page that originally drove a visitor to your site. ✅