Below is the answer and explanation for scenario: You work for a company called petspot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage of the buyer’s journey?
Scenario: You work for a company called petspot that sells animal supplies. Which of the following keywords would be the best to...
Below is the answer and explanation for true or false: digital advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey.
True or false: digital advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey.
Below is the answer and explanation for which of the following is not a stage in the buyer’s journey?
Which of the following is not a stage in the buyer’s journey?
Decision.
Consideration.
Research. ✅
Awareness.
Correct ans...
Below is the answer and explanation for what do you learn from a content audit?
What do you learn from a content audit?
How many customers each piece of content is generating.
What your click-through rate is for each offer on your site.
How many inbound links you’re getting to each piece of content.
How each piece of c...
Below is the answer and explanation for at which stage of the buyer’s journey is a user most likely to be if she is spending time on your products page?
At which stage of the buyer’s journey is a user most likely to be if she is spending time on your products page?
Consideration.
Marketing qualified lead.
Sales qualified lead.
Below is the answer and explanation for how can you ensure that the content on your website will be helpful for your users?
How can you ensure that the content on your website will be helpful for your users?
It is engaging.
It can be shared easily on social media.
It contains keywords.
It aligns with the buyer’s journe...
Below is the answer and explanation for you begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?
You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?
The awareness sta...
Below is the answer and explanation for what are two main reasons to use personalization?
What are two main reasons to use personalization?
To convert leads into customers and to progress users to the next stage in their buyer’s journey.
To drive engagement and communicate specifics. ✅
To convert leads into cust...
Below is the answer and explanation for which of the following is not a way that contextual marketing can help to increase conversion rates?
Which of the following is not a way that contextual marketing can help to increase conversion rates?
It delivers offers that are more easily found in search engine results. ✅
It del...
Below is the answer and explanation for what kind of users do you want to recruit for usability testing?
What kind of users do you want to recruit for usability testing?
Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test.
Customers only. If you know what they like, you c...