Tags Marketing

Which of the following definitions describes “Events” in relation to app measurement?

Below is the answer and explanation for which of the following definitions describes “events” in relation to app measurement? Which of the following definitions describes “events” in relation to app measurement? A way to market to potential users. When an app is on sale in the app store. A limited-time promotion in an app. Actions that pe...

What’s usually the last touchpoint at which you might influence a user’s decision to install your app?

Below is the answer and explanation for what’s usually the last touch point at which you might influence a user’s decision to install your app? What’s usually the last touch point at which you might influence a user’s decision to install your app? App campaign ad. Website where the app is featured. Offline marketing efforts. App store lis...

What’s a key objective in delivering ad extensions?

Below is the answer and explanation for what’s a key objective in delivering ad extensions? What’s a key objective in delivering ad extensions? Opening up additional ad space to extend character limits. Making ads more appealing with the use of image and video assets. Giving users control over the types of ads that...

What’s a benefit to gathering data about events that happen in an app?

Below is the answer and explanation for what’s a benefit to gathering data about events that happen in an app? What’s a benefit to gathering data about events that happen in an app? It will immediately reduce marketing costs. It can be used as a benchmark against similar apps. It can help inspire new i...

What are the two most common reasons a finance company might choose to promote its app? Select All Correct Responses

Below is the answer and explanation for What are the two most common reasons a finance company might choose to promote its app? What are the two most common reasons a finance company might choose to promote its app? Select All Correct Responses To drive phone calls to customer service through the app. To determine if app use...

Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?

Below is the answer and explanation for Doreen is looking to drive sales on her website, and is considering creating a Google display remarketing campaign How might remarketing help her meet her marketing objective? Doreen is looking to drive sales on her website, and is considering creating a Google display remarketing campaign. How might remarketing help her mee...

Why might a cosmetics company that traditionally sells products in stores promote their app?

Below is the answer and explanation for why might a cosmetics company that traditionally sells products in stores promote their app? Why might a cosmetics company that traditionally sells products in stores promote their app? The app can help customers write product reviews. The app can forecast makeup products customers are likely to buy....

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign a

Below is the answer and explanation for Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal? Ingrid wants to acquire a lot of...

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

Below is the answer and explanation for Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign? Jasmine is the director of marketing for a chain of clothing stores....

Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? Select All Correct Responses

Below is the answer and explanation for Adam has determined that “Drive action” is the appropriate marketing objective for his new display campaign. What are two relevant options he might use to reach his goal? Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal...