Below is the answer and explanation for William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing?
William is an online marketing manager at an advertising agency. As W...
Below is the answer and explanation for Laverne created her first Google search campaign for her yoga school. She selects the Google search network and by default, Google search partners. Which benefit will she gain by appearing on Google search partners?
Laverne created her first Google search campaign for her yoga school. She selects the Google search network and b...
Below s the answer and explanation for Jasmeet’s a marketer for healthcare brand pharma unite. She’s been asked to oversee a Google app campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next?
Jasmeet’s a marketer for healthcare brand pharma unite. She’s been asked to oversee a...
Below is the answer and explanation for which components of a Google app campaign allow marketers to reach valuable users?
Which components of a Google app campaign allow marketers to reach valuable users?
Industry insights purchased from third-party companies.
Reviews left on an app listing.
Segmented data taken from surveys.
Conversion...
Below is the answer and explanation for which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices
Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices
Mobile bid adjustments. ✅
Target return on ad spend (ROAS).
Target se...
Below is the answer and explanation for Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What ty...
Below is the answer and explanation for which app type is the most downloaded on Google play?
Which app type is the most downloaded on Google play?
Shopping apps.
Sports apps.
Business apps.
Gaming apps. ✅
Correct answer
Gaming apps. ✅
Explanation
...
Below is the answer and explanation for Tom wants to promote his windshield repair company’s emergency service by reaching people right
Tom wants to promote his windshield repair company’s emergency service by reaching people right
Search network with Display select”.
“Shopping”.
“Search network only”. ✅
Below is the answer and explanation for what bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?
What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?
Cost-per-view (CPV).
Cost-per-thousand-impressions (CPM).
Cost-per-click (CPC).
Co...
Below is the answer and explanation for a client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes.
A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes.
Specific terms about the benefits of running.
Specific terms about...