Below is the answer and explanation for what three criteria should you use when deciding to automate a conversation on your website?
What three criteria should you use when deciding to automate a conversation on your website?
That it is significant, cheap, and easy.
That it is purposeful, replicable, and impact...
Below is the answer and explanation for when identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for which stage(s)?
When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for which stage(s)?
Awareness.
C...
Below is the answer and explanation for your boss wants a report on the success of your blog. What information should you not analyze?
Your boss wants a report on the success of your blog. What information should you not analyze?
Number of views for each post.
Popular articles by topic, author, or promotion cha...
Below is the answer and explanation for what does a content compass helps organize monthly initiatives by?
What does a content compass helps organize monthly initiatives by?
Smart goals.
Sales campaigns.
Inbound marketing campaigns.
All of the above. ✅
Correct answer
All of the a...
Below is the answer and explanation for true or false? marketing only occurs during the attract stage of the inbound methodology.
True or false? marketing only occurs during the attract stage of the inbound methodology.
True.
False. ✅
Correct answer
False. ✅
Below is the answer and explanation for situational example: You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, what’s the most strategic avenue to choose?
Situational example: You are tasked with generating twice the amount of qualified leads your c...
Below is the answer and explanation for what area(s) can you experiment with when you’re optimizing a conversion opportunity?
What area(s) can you experiment with when you’re optimizing a conversion opportunity?
The design of the conversion opportunity itself (e.g., the cta colors, length of form, etc.).
Any copy on or surrounding the conversio...
Below is the answer and explanation for what is a contact?
What is a contact?
One of your existing customers.
Anybody your company markets to, sells to, partners with, engages with, or employs. ✅
A person sent by the intelligence agency of his or her own country who...
Below is the answer and explanation for you are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, which of the following is the most strategic approach to take?
You are tasked with generating twice the amount of qualified leads your company generated last q...
Below is the answer and explanation for fill in the blank: a conversion path is the method by which you encourage someone to.
Fill in the blank: a conversion path is the method by which you encourage someone to.
Move down your funnel. ✅
Visit your site from social media.
Spend 30 minutes or more on your website.