Below is the answer and explanation for situational example: You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, what’s the most strategic avenue to choose?
Situational example: You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, what’s the most strategic avenue to choose?
- You could invest more resources in the short term, exponentially driving up the amount of traffic coming to your site to increase revenue. This would increase the amount of people in your funnel and therefore the amount of people moving through your funnel.
- You could increase the chances of your current traffic choosing to convert and move down your funnel. Over time, this has the potential to drastically lower your cost to acquire a customer and positively impact your return on investment. ✅
- You could invest additional resources in your sales team. The more you increase that team’s overall job satisfaction, the more encouraged they will feel to make each and every sale count. This will have a positive impact on the efficiency of your funnel.
- You could increase the budget of your services team. By increasing the amount of customers that retain with your company, you will need less net new gains to generate the desired level of revenue.
Correct answer
You could increase the chances of your current traffic choosing to convert and move down your funnel. Over time, this has the potential to drastically lower your cost to acquire a customer and positively impact your return on investment. ✅
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- All of the following are examples of a SMART goal EXCEPT:
- All of the following are helpful ways to promote your pillar pages on your website EXCEPT:
- All of the following are metrics you need to track in your social media audit EXCEPT:
- All of the following elements will help readers easily digest the content of a blog post EXCEPT:
- Contact management is an important piece of lead nurturing because it helps you understand the contacts you’re reaching out to. What is the definition of contact management?
- Conversion optimization is.
- Define a conversion path.
- Each example below is a great way to prevent too much distraction in your conversion path EXCEPT:
- Each of these examples is a great way to prevent too much distraction in your conversion path EXCEPT:
- Fill in the blank: _________ is Google’s machine-learning artificial intelligence system that interprets people’s searches to find pages that might not have the exact words they searched for.
- Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.
- Fill in the blank: __________ visually represents users’ clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site.
- Fill in the blank: a conversion path is the method by which you encourage someone to __________.
- Fill in the blank: Contact management is a __________.
- Fill in the blank: Contact management is a __________.
- Fill in the blank: If lead nurturing is the content, then segmentation is __________.
- Fill in the blank: If lead nurturing is the content, then segmentation is __________.
- Fill in the blank: If you plan to do real-time marketing, you’ll need to use __________.
- Fill in the blank: Instagram stories are a great way to _____________.
- Fill in the blank: You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. This is an example of a __________.
- How do you calculate a conversion rate?
- How long should you let your conversion optimization experiments run (on average)?
- If a contact downloads your newsletter titled, “The Best Ways to Create Subject Lines for Email,” what would be the best next step to continue the conversation with this contact?
- Lead nurturing is focused on providing value to your leads by offering the information they need at the right time. Which stage of the inbound methodology does lead nurturing primarily occur?
- Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?
- On which social network should you share content most frequently?
- Situational example: You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, what’s the most strategic avenue to choose?
- The five fundamentals of inbound marketing are:
- There are many benefits to having a social media strategy. Which answer is NOT one of them?
- True or false? A call-to-action must be a button.
- True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
- True or false? A resource pillar page should only be made up of internal website links.
- True or false? An effective conversion path must include a landing page.
- True or false? Conversion optimization can positively impact your return on investment.
- True or false? Conversion optimization is NOT an iterative process.
- True or false? In relation to reporting, “data in” is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly.
- True or False? In relation to reporting, “data out” is data you collect, either by asking for it explicitly or gathering it through analytics implicitly.
- True or false? It’s necessary to conduct a social media audit every 2–3 years.
- True or false? It’s necessary to conduct a social media audit every 2–3 years.
- True or false? It’s recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource.
- True or false? Marketing only occurs during the Attract stage of the inbound methodology.
- True or false? One of the best uses of Twitter is networking in private groups.
- True or false? Prospects who follow a company’s social channels are more likely to convert into customers.
- True or false? Social listening can help you find leads.
- True or false? Social media is a key driver for word-of-mouth marketing.
- True or false? Sprinkling in relevant content offers on your 10x content pillar page can help your buyer personas continue educating themselves through the buyer’s journey.
- True or false? You can nurture both your leads and your customers.
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- What are some reasons to have a Facebook business page rather than a personal page? Choose all that apply.
- What are the steps for creating a conversion path?
- What are the steps of conversion optimization?
- What are the steps to implementing a conversational growth strategy?
- What are the three stages of the buyer’s journey?
- What are three key elements that any lead nurturing strategy will need?
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- What does a content compass helps organize monthly initiatives by?
- What does the acronym SMART stand for in SMART goals?
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- What is a conversation?
- What is a conversational growth strategy?
- What is a social media audit?
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- What is conversion optimization?
- What is lead nurturing’s three-pronged approach for delivering helpful content?
- What is SCOPE?
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- What is Snapchat’s largest age demographic?
- What is social engagement?
- What is social engagement? (Duplicate 2)
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- What is social listening? (Duplicate 2)
- What is social monitoring?
- What is social monitoring? (Duplicate 2)
- What is the definition of a buyer persona?
- What is the definition of lead nurturing? (Duplicate 2)
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- When creating a blog title, why do the number of characters in the title matter?
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- Your boss wants a report on the success of your blog. What information should you NOT analyze?
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