Definition:
When the ads that the visitors see are based on their search history.
Information:
By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine user repeatedly looks for words like ‘clean’, ‘energy’, and ‘environment’ for a certain period, ad providers such as Google, AdWor...
Definition:
The exploration of keywords relevant to one’s website and their evaluation regarding which ones are capable of yielding the highest ROI (return on investment)
Information:
Three prime steps make up the keyword research regime:
Discovery:
Looking for as many keywords as possible that are relevant to one’s website. Ma...
Below is the answer and explanation for what’s the first step in the search engine optimisation process for your website?
What’s the first step in the search engine optimisation process for your website?
Off-site optimisation.
Keyword research. ✅
Writing fresh content....
Below is the answer and explanation for when looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?
When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activi...
Below is the answer and explanation for what should be the first step of a structured SEO plan?
What should be the first step of a structured SEO plan?
Identifying your ad budget.
Buying an analytics software.
Setting up your presence on social media sites.
Below is the answer and explanation for fill in the blank: a shortcut to improving your SEO is to.
Fill in the blank: a shortcut to improving your SEO is to.
Continuously optimize your pages based on updated keyword research.
Get referenced on sites that already rank well. ✅
Below is the answer and explanation for you have written a new article and it was published on several websites. Which SEMrush tool should you use to monitor your article’s exposure?
You have written a new article and it was published on several websites. Which SEMrush tool should you use to monitor your article’s exposure?
Keyword magic...
Below is the answer and explanation for fill in the blank: it is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a with Google and better.
Fill in the blank: it is important to take into consideration the decision making funnel when conducting keywor...