Definition
A file containing the details of rates for different options regarding ad placement.
Information
Despite a rate card listing charges for ads, it would be wrong to say that it contains inflexible price details. The rate card serves as a PR document in many ways as websites try to place their starting rate of CPM in parallel with that of a site offering similar...
Definition
As compared to earlier conventional formats, Rich Media provides an enhanced user experience.
Information
It is not an easy task to define rich media. The new formats are being regularly introduced and old formats starts losing users or disappear completely.
JPEC and GIF are the example of standard graphic formats, which cannot be considered as rich me...