Below is the answer and explanation for how does the setup for a programmatic guaranteed deal differ from a preferred deal?
How does the setup for a programmatic guaranteed deal differ from a preferred deal?
The publisher needs to agree on the targeting and categories for an open auction deal.
The publisher needs to agree on number of i...
Below is the answer and explanation for Cost-per-thousand impressions (CPM) bidding is only available for:
Cost-per-thousand impressions (CPM) bidding is only available for:
Accounts that are using prepay billing
Campaigns that target the Google Display Network ✅
Accounts using U.S. Dollars for billing currency
Campaigns that tar...
Below is the answer and explanation for what is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
Build awareness ✅
Drive loyalty
In...
Below is the answer and explanation for what happens when a user meets the frequency cap for an ad?
What happens when a user meets the frequency cap for an ad?
Ads stop serving to that user.
Ads serve at a lower CPM.
Another ad or a default ad is served. ✅
The placement stops serving to that user....
Below is the answer and explanation for how do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network?
How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google display network?
CPM bids are effectively converted to CPC bids.
Ads using CPC bids are not allowed to compete...
Below is the answer and explanation for what cost model only calculates cost for impressions measured as viewable by active view?
What cost model only calculates cost for impressions measured as viewable by active view?
CPA.
CPM.
vCPM. ✅
CPC.
Correct answer
vCPM. ✅
Definition
Cost per mille (CPM) is the technical expression of cost per thousand impressions.
Information:
Marketing done through impressions is known as the CPM model. It is different from the various marketing strategies of pay-for-performance, where remuneration is made through tasks like click-through, sale, lead, etc., done by agreement of both parties.
Mult...
Definition:
This is expressed as a percentage value and shows the average amount of clickthroughs per hundred ad impressions.
Information:
Distinguishing what clickthrough rates measure and do not measure is vital. The number of people who landed on a specific site is gauged by it. However, it fails to measure the persons who couldn’t click the ad or landed on the site...
Definition
As compared to earlier conventional formats, Rich Media provides an enhanced user experience.
Information
It is not an easy task to define rich media. The new formats are being regularly introduced and old formats starts losing users or disappear completely.
JPEC and GIF are the example of standard graphic formats, which cannot be considered as rich me...
Definition:
When a web-based ad is shown for once.
Information:
Because no standardized manner of counting impressions exists, the above definition might be an over-generalization. The total amount of divergences can lead to huge ratios of discrepancies, still, individuals buy things on the basis of impression all the time.
You might be wondering then, how to def...