Tags Search terms

Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Se

Below is the answer and explanation and explanation for Bob’s electronics company has quite a buzz around a new television they’re launching, called ultra view 1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his search ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does...

Which is required for an ad to be served to a user?

Below is the answer and explanation for which is required for an ad to be served to a user? Which is required for an ad to be served to a user? The keywords must be unique to only one campaign. The keywords must be listed in all ad groups for a company. The search terms must be unique to a company. The keywords must be...

Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients ar

Below is the answer answer and explanation for Barbara’s boss has asked her to use Google ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using? Barbara’s boss has asked her to use Google ads to reach as many users...

Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

Below is the answer and explanation for Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers? Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares t...

How are negative keywords different from other keywords?

Below is the answer and explanation for how are negative keywords different from other keywords? How are negative keywords different from other keywords? They make your ad appear for search terms that you don’t want. They prevent your ad from showing for search terms that you don’t want. ✅ They can only be used...

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.”

Below is the answer and explanation for search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.”...

With Dynamic Search Ads, what does the advertiser provide?

Below is the answer and explanation for with dynamic search ads, what does the advertiser provide? With dynamic search ads, what does the advertiser provide? A list of search terms. A machine-learning algorithm. A headline. A list of web pages. ✅ Correct answer A list of web page...

What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?

Below is the answer and explanation for what is the recommended next step if you noticed from the search terms report that certain terms are leading to a high number of clicks on your ads? What is the recommended next step if you noticed from the search terms report that certain terms are leading to a high number of clicks on your ads? Add search terms that are not leading...

Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?

Below is the answer and explanation for Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign? Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he...

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

Below is the answer and explanation for conversion tracking helps you improve the return on investment (ROI) from your online advertising because it: Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it: Measures trends relating to the search terms people have used before seeing your ad. F...