Tags Skillshop Display Ads Certification

Which remarketing list segment will typically have the highest volume of viewers?

Below is the answer and explanation for which remarketing list segment will typically have the highest volume of viewers? Which remarketing list segment will typically have the highest volume of viewers? Past converters Product page visitors Homepage visitors ✅ Category page visitors Correct Ans...

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

Below is the answer and explanation for your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend? Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend? Cost-per-acquisition (CPA/CO) Viewable cost-per-thousand impressio...

How does Google Display Ads drive marketing results for thousands of advertisers worldwide?

Below is the answer and explanation for how does Google display ads drive marketing results for thousands of advertisers worldwide? How does Google display ads drive marketing results for thousands of advertisers worldwide? It determines a user’s primary marketing objective, and enables the features and options that will best achieve it. It calculate...

Targeting by topic is a good strategy if your client wants to

Below is the answer and explanation for targeting by topic is a good strategy if your client wants to Targeting by topic is a good strategy if your client wants to Drive sales on his website Reach a specific audience Control where his ads appear on the display network ✅ Actively manage his...

Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?

Below is the answer and explanation for Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective? Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his...

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

Below is the answer and explanation for a running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use? A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use? Affinit...

On the Display Network, enhanced cost-per-click (ECPC) automatically

Below is the answer and explanation for on the display network, enhanced cost-per-click (ECPC) automatically On the display network, enhanced cost-per-click (ECPC) automatically Sets bids to help you get as many conversions as possible Adjusts your manual bid up or down based on each click’s likelihood to result in a conversion ✅

Which is a benefit of using a Lightbox ad?

Below is the answer and explanation for which is a benefit of using a lightbox ad? Which is a benefit of using a lightbox ad? You can run it on both the search and display networks You can use any display network targeting method ✅ There’s no cost for engagement with the ad You can be charged only for click-th...

What targeting options are available on the Display Network?

Below is the answer and explanation for what targeting options are available on the display network? What targeting options are available on the display network? Remarketing lists for search ads (RLSA) Affinity audiences. ✅ Demographic targeting. ✅ Connections targeting. Correct...

Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics

Below is the answer and explanation for which report should advertisers run to see which Google display network properties displayed their ads and view associated statistics Which report should advertisers run to see which Google display network properties displayed their ads and view associated statistics Reach and frequency
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