Tags Skillshop Display Ads Certification

Client has a cupcake shop in a hard-to-find alley in San Francisco. The best way to help people find her?

Below is the answer and explanation for client has a cupcake shop in a hard-to-find alley in San Francisco. The best way to help people find her? Client has a cupcake shop in a hard-to-find alley in San Francisco. The best way to help people find her? Add a location extension to her ad ✅ Advertise o...

Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?

Below is the answer and explanation for Doreen is looking to drive sales on her website, and is considering creating a Google display remarketing campaign How might remarketing help her meet her marketing objective? Doreen is looking to drive sales on her website, and is considering creating a Google display remarketing campaign. How might remarketing help her mee...

In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:

Below is the answer and explanation for in order to use target cost-per-acquisition (CPA) bidding, an advertiser must: In order to use target cost-per-acquisition (CPA) bidding, an advertiser must: Be opted in to the search network. Be using viewable cost-per-thousand impression (vCPM) bidding, with a certain number of viewable impressions in t...

Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network

Below is the answer and explanation for why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google display network Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google display network Image ads do not perform as well on the Googl...

Which feature applies to the Google Display Network, but not the Google Search Network?

Below is the answer and explanation for which feature applies to the Google display network, but not the Google search network? Which feature applies to the Google display network, but not the Google search network? Language targeting Frequency capping ✅ Location targeting Cost-per-click (CPC) bidding

A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build

Below is the answer and explanation for a company create niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their spe...

Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message.

Below is the answer and explanation for your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. Demographic tar...

When should you use automated bidding?

Below is the answer and explanation for when should you use automated bidding? When should you use automated bidding? If you have had 10-50 conversions over 15 days in a single campaign. ✅ If you have had 50-100 conversions over 15 days in a single campaign. If you have had 5-10 conversions over 30 days in a single cam...

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use

Below is the answer and explanation for a direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment...

How many websites are part of the Google Display Network?

Below is the answer and explanation for how many websites are part of the Google display network? How many websites are part of the Google display network? 500K+ websites 2M+ websites ✅ 100K+ websites 1M+ websites Correct Answers 2M+ websites ✅ Explanation