Tags tCPA

Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to s

Below is the answer and explanation for Vivian’s been put in charge of a few clients interested in running Google app campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within app campaigns? Vivian’s been put in charge of a few clients interested in run...

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Below is the answer and explanation for Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs? Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has...

Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.

Below is the answer and explanation for Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy. Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy. A food delivery company...
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