UTM Builder and code generator

Generate UTM codes with free Google tracking and analytics codes to track campaigns in Google Analytics

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Create UTM tracking link in seconds, for free! Fill in your campaign information in the fields below, click the Build URL button and copy the generated URL for use in your campaign.

Paste lines into the field, select any options below, and press Remove duplicates. Results appear at the bottom of the page. Find duplicate will show what values are duplicated from the string you pasted in.

Note: Fill out all fields marked with an asterisk (*), and the campaign URL with UTM codes will be automatically created. Copy the generated URL and use it in your campaigns.

UTM Builder and code generator

Fill out required fields above and a URL will be generated for you here.

Share the generated campaign URL

Use this URL in any promotional channels you want to be associated with this custom campaign.

Set campaign parameters in the fragment portion of the URL (not recommended)

More information and examples for each parameter

The following table gives a detailed explanation and example of each of the campaign parameters:

Parameter Required Example Description
Campaign ID
utm_id
No abc.123

Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign.

Campaign Source
utm_source
Yes google

Use utm_source to identify a search engine, newsletter name, or other source.

Campaign Medium
utm_medium
Yes cpc

Use utm_medium to identify a medium such as email or cost-per-click.

Campaign Name
utm_campaign
No spring_sale

Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.

Campaign Term
utm_term
No running+shoes

Used for paid search. Use utm_term to note the keywords for this ad.

Campaign Content
utm_content
No logolink

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

UTM parameters are a powerful tool for tracking the success of your online marketing campaigns. They provide detailed insights into how your visitors are interacting with your website and help you identify which campaigns are driving the most traffic and conversions. To ensure that you're getting the most out of your UTM parameters, it's essential to follow some best practices. Here are some tips to help you optimize your use of UTM parameters.

Consistency is key

One of the most important best practices for using UTM parameters is consistency. It's crucial to use the same naming conventions for each tag to ensure that you're accurately tracking your campaigns. For example, if you use "utm_source" to track the source of your traffic, use that tag consistently across all your campaigns, rather than using "source" in some and "utm_src" in others.

By maintaining consistency, you can easily analyze your data and compare the performance of different campaigns. You can also use tools like Google Analytics to create custom reports and filter your data based on specific tags.

Keep your tags short and simple

Another best practice for using UTM parameters is to keep your tags short and simple. The longer your tags, the more likely they are to get truncated, which can affect your tracking data.

For example, instead of using "utm_content=download-now-button-white," use something like "utm_content=dnb-white." This not only helps ensure that your tags don't get cut off but also makes it easier to read and analyze your data.

Use lowercase letters and avoid special characters

To ensure that your UTM parameters are interpreted correctly, use lowercase letters and avoid special characters. While uppercase letters and special characters are technically allowed, they can cause problems in some situations, such as when you're sharing a URL on social media or in an email.

Stick to lowercase letters and use hyphens or underscores to separate words in your tags. This helps ensure that your UTM parameters are correctly interpreted and that you don't run into any unexpected issues.

Don't use UTM parameters for internal links

While UTM parameters are essential for tracking external campaigns, they should not be used for internal links on your website. Doing so can confuse your data and make it more difficult to analyze the effectiveness of your campaigns.

Instead, use Google Analytics' Event Tracking feature to track clicks on internal links. This allows you to see how visitors interact with your website and which pages are the most popular.

Use UTM parameters for all external campaigns

Finally, it's crucial to use UTM parameters for all external campaigns, including paid ads, social media posts, email marketing campaigns, and any other external channels that drive traffic to your website.

By using UTM parameters consistently across all your campaigns, you can gain valuable insights into which channels are driving the most traffic and conversions. This allows you to optimize your marketing efforts for better results and improve your return on investment.

In conclusion, following these best practices for using UTM parameters can help you get the most out of your online marketing campaigns. By maintaining consistency, keeping your tags short and simple, using lowercase letters, avoiding special characters, and using UTM parameters only for external campaigns, you can accurately track your campaigns and gain valuable insights into your visitors' behavior.


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