HubSpot Marketing Software Certification Exam Answers

Exam Name: HubSpot Marketing Software Certification Exam Exam URL: https://academy.hubspot.com/courses/hubspot-marketing-software Credit: https://academy.hubspot.com/ All rights and credit go to HubSpot as they are the sole owner and original creator of the test.  

What are the three types of segments you can create in HubSpot?

What is the advantage of using a form?

Where is information collected by your form submissions stored in HubSpot?

What are/is the area(s) you need to consider when building a call-to-action?

What is a call-to-action button?

What are three examples of segments that every business should ideally have?

What is the definition of segmentation?

Your form submission rate tracks:

Why is it considered a best practice to include an image or video on a landing page?

What is a Twitter stream?

What is a form submission notification?

What are the key components of a landing page?

You can filter your HubSpot social inbox in a variety of ways. Which one is NOT one of them?

Why should you limit the number of form fields you use on your form?

When should you ungate content?

What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:

True or false? You should always disable cookie tracking on forms, unless you have a specific use case in mind.

True or false? Pillar pages make landing pages obsolete.

Pop-up forms are best suited to which stage of the buyer’s journey?

True or false? You can use your HubSpot CTAs in externally hosted content.

What are the elements of a traditional conversion path?

How can a pop-up form supplement a visitor’s experience?

You should base the design of your CTA on the following:

How does a landing page typically gather information about site visitors?

What’s the difference between a form and a pop-up form?

A call-to-action button is also known as a:

What is a lead flow?

Why should your call-to-action contain action-oriented language?

True or false? Big companies require complex page templates.

In the HubSpot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they?

Which sentence best describes collaboration in the CMS?

True or false? All scheduled social posts can be attached to an existing HubSpot campaign, or you can create a new campaign with your post.

Which of the following tasks can be performed in settings?

True or false? Pop-up forms are outbound.

Fill in the blank: To preview your post, click __________.

You can create a call-to-action to align with which stage of the buyer’s journey?

Fill in the blank: For distraction-free editing, click ___________.

What is a landing page?

What type of file can you import in draft mode instead of starting a blog post from scratch?

True or false? When creating a new page in the CMS, it’s important to choose your title carefully since it will automatically become the HTML title of the published web page.

True or false? Every time you publish a blog post, you’re creating a new, unique page for your website.

Which statement about selecting marketplace templates is most accurate?

Which sentence best describes the relationship between templates and pages?

All of the following are tools you can connect to a HubSpot campaign EXCEPT:

Which of the following is NOT a feature available to you in draft mode?

All of the following are examples of SMART goals EXCEPT:

True or false? All assets should be built before creating a campaign.

All of the following are examples of how you can export campaign data EXCEPT:

Which of the following are campaign metrics that can be tracked in HubSpot?

All of the following are ways you can report on a campaign EXCEPT:

Fill in the blank: Strive to choose a core topic with a monthly search volume that’s at least __________.

Which type of pillar page is in the form of an ungated guide or ebook?

When determining buyer personas, which type of information is most important to capture?

True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page.

Which is NOT an example of demographic information that can help bring value to your buyer persona research?

All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:

True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your Marketing Hub campaign reporting less comprehensive.

True or false? The higher your DA (Domain Authority), the easier it should be for your topic clusters to rank.

Fill in the blank: When linking your topic cluster together, it’s critical that you __________.

What is the reporting library?

How does HubSpot calculate the source of a visitor to your site?

True or false? You have up to one week to edit the name of a campaign.

“True or False? Google’s goal is to provide users with the most relevant, credible content that exists on the web based on their search query.”

True or false? A session expires after 30 minutes of inactivity.

All of the following are components of a topic cluster EXCEPT:

Most organizations target how many buyer personas?

True or False? You cannot add a featured image to a blog post.

What is a session?

True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking t

Which of these is NOT one of the ways search has changed in the last 5 years?

What is key to the success of your reporting?

True or false? Buyer personas are non-fictional case study examples of your most successful customer.

What is the final step you should take before publishing a page?

When should you report on your marketing campaign performance?

Which parts of your organization can benefit from buyer personas?

True or false? Lead flows are outbound.

True or false? You can set a workflow goal on the main workflows dashboard.

True or false? When importing contacts, HubSpot automatically searches for matches with your spreadsheet columns and pairs your existing properties, such as first name and last name.

Where should you consider inserting calls-to-action throughout your blog post?

True or False? In a topic cluster, subtopics are usually covered in blog posts.

What can you add to a blog post to determine what content will show up on the short form version of that post on your blog’s homepage?

_________ workflows will operate once a contact meets the enrollment triggers of that workflow.

Keeping your database healthy and up to date should always be a priority so that you can create powerful and ___________.

True or false? You can collaborate with your team when drafting a blog post in edit mode.

Where can you view data about an individual blog post’s performance in HubSpot?

True or false? Marketing automation is ONLY used to automate your marketing actions.

________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.

Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard.

Choose all that apply: Blogging helps your inbound marketing by _____.

True or false? Your email channel works with your other conversational channels to help create conversations and experiences with the people you’re connecting with.

What is the definition of contact management?

True or false? You can import contacts into HubSpot that are opted-out of communication.

What is the primary purpose of a topic cluster content strategy?

True or false? The Marketing Hub uses shared contact information with the Sales Hub and Service Hub via the CRM contacts database.

When drafting an email, why would you enable a web version of your email?

True or false? The more completely you use the Marketing Hub, the better the individual tools can help you.

Which of the following should you do before setting new KPI goals?

What is a pop-up form?

True or false? You can test your marketing emails in different email clients from within the email editor.

True or false? The more completely you use the Marketing Hub, the better the individual tools can help you.

Which of the following metrics are marketing teams NOT likely to report on?

What were the original stages of the inbound marketing methodology?

True or false? Pop-up forms are outbound.

The analyze tab for your marketing emails is most commonly used to __________.

Which of the following options reflects the correct sequence for establishing goals with your team?

There are three types of workflows you can create in HubSpot. What are they?

True or false? A list and a report in HubSpot accomplish the same actions and goals.

True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties.

_______________ is the software that exists with the goal of automating your marketing actions.

A(n) _______ list can help you gain an understanding of contacts who met a certain criteria on a particular date. Then you can look back at that list later and see contacts who may no longer meet the criteria.

Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an example of which type of segment?

Marketing Hub users will frequently use which of the following menus in HubSpot?

What are the three ways you can add recipients to your marketing emails?