Below is the answer for Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts were successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for smart display campaigns to run across?
Jake’s been trying to build brand awareness for h...
Below is the answer and explanation for Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his display campaign?
Frank runs a scuba-diving business that offers lessons and sell...
Below is the answer and explanation for Ken sees a high level of success from his display campaigns, and wants to take performance to the next level with the help of dynamic remarketing. How can dynamic remarketing benefit him?
Ken sees a high level of success from his display campaigns, and wants to take performance to the next level with the hel...
Below is the answer and explanation for Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Joshua has an on...
Below is the answer and explanation for a marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?
a marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for...
Below is the answer and explanation for Adam has determined that “Drive action” is the appropriate marketing objective for his new display campaign. What are two relevant options he might use to reach his goal?
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign.
What are two relevant options he might use to reach his goal...
Below is the answer and explanation for Nathan manages a website that sells bicycles. He’s using a Google ads display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage in-market audiences gives Nathan in reaching his marketing goals?
Nathan manages a website that sells bicycles. He’s using a Google ads display camp...
Below is the answer and explanation for Karen has opened a new business and is using Google display ads to build awareness of her new products. How does Google display ads targeting help Karen reach her marketing objective?
Karen has opened a new business and is using Google display ads to build awareness of her new products.
Below is the answer and explanation for which targeting option is best for achieving brand awareness?
Which targeting option is best for achieving brand awareness?
Custom Intent
In-market
Remarketing
Affinity ✅
Correct Answer
Affinity ✅
Explanation
Wi...
Below is the answer and explanation for Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a dynamic remarketing campaign?
Julie wants to show potential customers products they previously viewed on her website.
What does Julie need in place t...