Tags advertisers

In Google Search campaigns, Jenny routinely replaces low performing ads, but knows Google App campaign best practices are different. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to

Below is the answer and explanation for in Google search campaigns, Jenny routinely replaces low performing ads, but knows Google app campaign best practices are different. For her Google app campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue? In Google search campaigns, Jenny routinely replaces low perform...

Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?

Below is the answer and explanation for Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first? Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what sho...

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms.

Below is the answer and explanation for your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. Use the auction insights report to show how often his ads rank higher in...

Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google A

Below is the answer and explanation for Aaron observes and adjusts bids often in his Google ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google app campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?...

An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?

Below is the answer and explanation for an eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google app campaign for installs? An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google app campaign for installs? 0.5. 20.

Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

Below is the answer and explanation for Oscar’s been asked to create a video asset for a new Google app campaign. To follow video asset best practices, what should the video focus on? Oscar’s been asked to create a video asset for a new Google app campaign. To follow video asset best practices, what should the video focus on? Comparing the app against other industry apps.

Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign?

Below is the answer and explanation for Naomi wants to promote her app with Google ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an app campaign? Naomi wants to promote her app with Google ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an app campaign?

Linda wants to get the most from her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?

Below is the answer and explanation for Linda wants to get the most from her Google app campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload? Linda wants to get the most from her Google app campaign ads. She writes the require...

Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?

Below is the answer and explanation for Carol wants to review view-through conversions for her Google app campaign but doesn’t know where to find this data. What should she do? Carol wants to review view-through conversions for her Google app campaign but doesn’t know where to find this data. What should she do? She should look at total conversions, whi...

True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.

Below is the answer and explanation for true or false? Affinity audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer. True or false? affinity audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer. True....