Below is the answer and explanation for Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web?
Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the meas...
Below is the answer and explanation for before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy.
Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy.
How do app users perceive the fitness brand?
How many fitness videos...
Below is the answer and explanation for an education company is uploading image assets for their Google app campaign. What are three guidelines they should follow to optimize their image asset mix?
An education company is uploading image assets for their Google app campaign. What are three guidelines they should follow to optimize their image asset mix?
Include large borde...
Below is the answer and explanation for Lilly added text and image assets to her Google app campaign ad group, but she doesn’t have a video to upload. Her app campaign may do which of the following actions?
Lilly added text and image assets to her Google app campaign ad group, but she doesn’t have a video to upload. Her app campaign may do which of the following actions?
D...
Below is the answer and explanation for which two in-app actions are examples of those relevant to the retail industry?
Which two in-app actions are examples of those relevant to the retail industry?
Tutorial completion
Hotel room selection
Coupon redemption. ✅
Add to cart. ✅
...
Below is the answer and explanation for Janelle’s running a Google app campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome?
Janelle’s running a Google app campaign and knows that although it’s powered by machine learning, her inputs as a marketer...
Below is the answer and explanation for when creating a Google app campaign, what determines a campaign bidding strategy?
When creating a Google app campaign, what determines a campaign bidding strategy?
The number of downloads the app has.
The industry standard for that particular app.
The total value of the campaign budget.
...
Below is the answer and explanation for for a Google app campaign optimizing to a tCPA of $10, what would be the recommended minimum budget?
For a Google app campaign optimizing to a tCPA of $10, what would be the recommended minimum budget?
200.
25.
50.
100. ✅
Correct answer
100. ✅
Below is the answer and explanation for what drives impact at scale for Google app campaigns?
What drives impact at scale for Google app campaigns?
A Google-designated team.
Third-party support from Google partners.
The YouTube video network.
Machine learning. ✅
Correct answer
Machine learnin...
Below is the answer and explanation for match the type of business with the most relevant reason “why apps matter.”
Match the type of business with the most relevant reason “why apps matter.”
E-Commerce – These apps generate higher conversion rates than mobile websites. ✅
• Gaming – These are the most downloaded app type on Android and iOS. ✅
•...