Tags Banner exchange

Banner Exchange

Definition: Banner Exchange refers to a network partaking sites exhibit their banner ads in trade for credits. These credits are then transformed (utilizing a decided exchange rate) into ads, and different pages showcase these ads. Information: A clear idea behind a banner exchange is, “I will display your ads on 

Barter (or Bartering)

Definition Barter/Bartering refers to the interchange of commodities immediately without the use of money as a medium. Information: Advertising bartering comes in various forms. Few elite sites barter large transactions by efficiently making use of unsold impressions. Smaller sites utilize banner exchanges to enhance their reach, while...

Vertical Banner

Definition: A vertical banner refers to a banner ad that measures 120 pixels wide and 240 pixels high. Information: Under the guidelines provided by the IAB, a vertical banner confers to a banner ad covering dimensions 120×240. Typically, several other banner ad sizes are also vertical such as skyscraper ads. They are essentially a lot...

HTML Banner

Definition: A banner ad commonly utilizing user-friendly features rather than (or in combination with) the conventional graphical parts. Information: For search sections and menus, HTML banners are commonly employed, enabling interaction even before the viewer lands on the target page. This yields better response ratios as compared to other strictly graphical banners. T...
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