Definition
Barter/Bartering refers to the interchange of commodities immediately without the use of money as a medium.
Information:
Advertising bartering comes in various forms. Few elite sites barter large transactions by efficiently making use of unsold impressions. Smaller sites utilize banner exchanges to enhance their reach, while...
Definition:
Sponsorship refers to the advertising aiming to institute a more profound connection and alliance among the advertiser and the publisher, including organized beyond-the-banner positions.
Information:
There are several different instances of sponsorships that unfold distinct advertising possibilities rather than through conve...