Tags Banners

Beyond The Banner

Definition: Web-based marketing that doesn’t include the standard GIF and JPEG banner advertisements. Information: Beyond the banner is shown by what it is not, rather than what it is (JPEG or GIF banners that are 468 pixels wide by 60 pixels tall). Advertisements that have the standard format of banners are easily bought and sold on the web. These banners are so...

Button Ad

Definition: It is a factor for graphical advertising that is more miniature than a banner ad. Information Button ads have several varied dimensions. There are various standards; for instance, 120×90, 120×60, 125×125, and 88×31 (micro-button). Moreover, nonstandard button ads are quite popular. The very upper or lower part of a pa...

Banner Exchange

Definition: Banner Exchange refers to a network partaking sites exhibit their banner ads in trade for credits. These credits are then transformed (utilizing a decided exchange rate) into ads, and different pages showcase these ads. Information: A clear idea behind a banner exchange is, “I will display your ads on 

Barter (or Bartering)

Definition Barter/Bartering refers to the interchange of commodities immediately without the use of money as a medium. Information: Advertising bartering comes in various forms. Few elite sites barter large transactions by efficiently making use of unsold impressions. Smaller sites utilize banner exchanges to enhance their reach, while...

Banner Blindness

Definition: It is the common trend of web visitors to overlook banner ads. It happens even if the banners carry the knowledge that users require. Information: The word banner blindness made an entry in the Web community through the 1998 study “Banner Blindness: Web Searchers Often Miss Obvious Links,” via Jan Panero Benw...

Ad Space

Definition: The area that is vacant for commercials on a Web page. Information: Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources of revenue. The trials that the Web design presents are the ways to utilize the provided ad space that delivers its purpose without p...

Keyword Marketing

Definition: When web surfers search using a ‘main’ word and then you place your message for their interest. Information: Keyword marketing means different things for different people. Keyword advertising for ad purchasers includes buying ad units, usually banners, on the page containing the search results whenever a consumer googles different keywords and sentences. Whe...
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