Below is the answer and explanation for a running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
Affinit...
Below is the answer and explanation for on the display network, enhanced cost-per-click (ECPC) automatically
On the display network, enhanced cost-per-click (ECPC) automatically
Sets bids to help you get as many conversions as possible
Adjusts your manual bid up or down based on each click’s likelihood to result in a conversion ✅
Below is the answer and explanation for which is a benefit of using a lightbox ad?
Which is a benefit of using a lightbox ad?
You can run it on both the search and display networks
You can use any display network targeting method ✅
There’s no cost for engagement with the ad
You can be charged only for click-th...
Below is the answer and explanation for what targeting options are available on the display network?
What targeting options are available on the display network?
Remarketing lists for search ads (RLSA)
Affinity audiences. ✅
Demographic targeting. ✅
Connections targeting.
Correct...
Below is the answer and explanation for which report should advertisers run to see which Google display network properties displayed their ads and view associated statistics
Which report should advertisers run to see which Google display network properties displayed their ads and view associated statistics
Reach and frequency
Below is the answer and explanation for client has a cupcake shop in a hard-to-find alley in San Francisco. The best way to help people find her?
Client has a cupcake shop in a hard-to-find alley in San Francisco.
The best way to help people find her?
Add a location extension to her ad ✅
Advertise o...
Below is the answer and explanation for Doreen is looking to drive sales on her website, and is considering creating a Google display remarketing campaign How might remarketing help her meet her marketing objective?
Doreen is looking to drive sales on her website, and is considering creating a Google display remarketing campaign.
How might remarketing help her mee...
Below is the answer and explanation for in order to use target cost-per-acquisition (CPA) bidding, an advertiser must:
In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:
Be opted in to the search network.
Be using viewable cost-per-thousand impression (vCPM) bidding, with a certain number of viewable impressions in t...
Below is the answer and explanation for why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google display network
Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google display network
Image ads do not perform as well on the Googl...
Below is the answer and explanation for which feature applies to the Google display network, but not the Google search network?
Which feature applies to the Google display network, but not the Google search network?
Language targeting
Frequency capping ✅
Location targeting
Cost-per-click (CPC) bidding