Below is the answer and explanation for which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website
Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website
A) Display network – “Mobile app installs”.
B) Displ...
Below is the answer and explanation for you’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select?
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select?
Enhanced cost-per-click (EC...
Below is the explanation for if a display ad appears “above the fold,” this means that the ad:
If a display ad appears “above the fold,” this means that the ad:
Can be viewed in the upper portion of the page without scrolling. ✅
Will appear at the top of each page of the website.
Takes up more than 20% of the we...
Below is the answer and explanation for in-market audience targeting consists of people:
In-market audience targeting consists of people:
Who are currently researching options and actively considering buying a product or service like yours. ✅
Who are in your overall target demographic group.
Whom you’ve reached through remarketing....
Below is the answer and explanation for at what levels can pacing be set?
At what levels can pacing be set?
Line item and ad group.
Insertion order and line item. ✅
Campaign and line item.
Campaign and insertion order.
Correct answer
Insertion order and line item. ✅...
Below is the answer and explanation for an advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because the advertiser:
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because the advertiser:
The ad can appear multiple...
Below is the answer and explanation for which report is helpful when using site and category exclusions?
Which report is helpful when using site and category exclusions?
Campaign report.
Ad Group report.
Placement report. ✅
Keyword report.
Correct answer
Placement report. ✅
Below is the answer and explanation for how long should advertisers wait after creating a new display campaign before analyzing its performance?
How long should advertisers wait after creating a new display campaign before analyzing its performance?
1 month
2-3 Days
1 Year
1-2 weeks ✅
Correct Answer
...
Below is the answer and explanation for your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would be best for that?
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites.
Below is the answer and explanation for how does an extension work on a display ad?
How does an extension work on a display ad?
It adds extra information, like a location or phone number. ✅
It extends the ad below the fold.
It adds a testimonial.
It extends the length of the ad placement.