Below is the answer and explanation for an advertising executive takes over a Google search ads campaign. On his Google ads recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
An advertising executive takes over a Google search ads campaign. On his Google ads recommendations page he notes that the campaign’s opt...
Below is the answer and explanation for advertising with Google ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
Advertising with Google ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenario...
Below is the answer and explanation for what kind of positive impact will machine learning have on the advertising industry?
What kind of positive impact will machine learning have on the advertising industry?
Machine learning creates company strategies.
Machine learning measures performance more effectively.
Machine learning builds great customer relatio...
Below is the answer and explanation for an advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because the advertiser:
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because the advertiser:
The ad can appear multiple...
Below is the answer and explanation for when reviewing the search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?
When reviewing the search terms report for one of your client’s campaigns, you notice several terms that ar...
Below is the answer and explanation for advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns.
Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns.
Ad words budgets can only be se...
Below is the answer and explanation for which is a benefit of advertising online?
Which is a benefit of advertising online?
Reach people who are likely interested in what you’re advertising. ✅
Automatically collect information about potential customers.
Increase your position in organic search results.
...
Below is the answer and explanation for Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google ads recommendations page to help him evaluate his search ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses...
Definition:
The part of a webpage that can be seen without a scroll down.
Information:
Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up much higher on the page in lower settings. The final decision regarding what applies below or above the fold hinges o...
Definition:
The area that is vacant for commercials on a Web page.
Information:
Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources of revenue. The trials that the Web design presents are the ways to utilize the provided ad space that delivers its purpose without p...