Below is the answer and explanation for Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark...
Below is the answer and explanation for for an ad entering into an auction on the Google display network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:
For an ad entering into an auction on the Google display network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:
Bot...
Below is the answer and explanation for when reviewing the search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?
When reviewing the search terms report for one of your client’s campaigns, you notice several terms that ar...
Below is the answer and explanation for when someone clicks your ad, the actual amount you’re charged will be:
When someone clicks your ad, the actual amount you’re charged will be:
The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater.
The minimum needed to hold your ad position...
Below is the answer and explanation for how much are you charged for a click on your ad words ad?
How much are you charged for a click on your ad words ad?
You’re charged only the minimum amount needed to maintain your ad’s position. ✅
You’re charged $0.01 for every click.
You’re charged the full amount you bid....
Below is the answer and explanation for one of your clients wants to know why a campaign went over the specified daily budget several days in a row.
One of your clients wants to know why a campaign went over the specified daily budget several days in a row.
Google ads automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in G...
Below is the answer and explanation for an advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when de...
Below is the answer and explanation for what cost model only calculates cost for impressions measured as viewable by active view?
What cost model only calculates cost for impressions measured as viewable by active view?
CPA.
CPM.
vCPM. ✅
CPC.
Correct answer
vCPM. ✅
Below is the answer and explanation for what are the three main factors that determine ad quality?
What are the three main factors that determine ad quality?
Expected click through rate, ad formats, and ad relevance
Expected click through rate, max CPC bid, and landing page experience.
Max CPC bid, landing page experience, and ad relev...
Definition:
Cost per click is the charge or rate remunerated for a click.
Information:
Pay-per-click (PPC) is another term used for cost-per-click (CPC), and they are used as synonyms and antonyms. PPC defines the charging rate based on click-throughs when it is used as a different term; CPC, on the other hand, is based on the measurement of the rate per-click instead o...