Below is the answer and explanation for Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his search campaign does Yuto need to adjust to achieve this goal?
Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of...
Below is the answer and explanation for advertising with Google ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
Advertising with Google ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenario...
Below is the answer and explanation for Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?
Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?
Plan strategies on a wide scale.
Below is the answer and explanation for Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?
Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include...
Below is the answer and explanation for how can Google ads help you advance your business goals?
How can Google ads help you advance your business goals?
By building awareness of your brand.
By driving online, in-app, in-person, and over-the-phone sales.
By influencing consideration of your products and services.
All o...
Below is the answer and explanation for Luca’s running a Google app campaign for news publisher World news Online. Why should Luca care about the quality of World News Online’s listing on Google play?
Luca’s running a Google app campaign for news publisher World news Online. Why should Luca care about the quality of World News Online’s listing on Google play?
Information o...
Below is the answer and explanation for what’s the advantage to identifying app users with high lifetime value in a Google app campaign?
What’s the advantage to identifying app users with high lifetime value in a Google app campaign?
Focus marketing efforts only on those users that are already engaging with an app regularly.
Proactively target an audience with mos...
Below is the answer and explanation for Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads?
Jerry understands that expected click-through rate is one of three main factors that determine the qua...
Below is the answer and explanation for in which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions?
Which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions?
A travel app looking to increase their user base by 50% in the next six months.
An entertainment app provides unlim...
Below is the answer and explanation for after running a Google search ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google ads recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google search ads campaign?
After running a Google search ads ca...