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When advertising using Search Engine Marketing (SEM), you only pay…

Below is the answer and explanation for when advertising using search engine marketing (SEM), you only pay. When advertising using search engine marketing (SEM), you only pay. When your ad appears within the search results. When a conversion happens on your website. When your a...

When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?

Below is the answer and explanation for when advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? Al...

When optimising a website for search, what impact do meta and title tags have on the search engine?

Below is the answer and explanation for when optimising a website for search, what impact do meta and title tags have on the search engine? When optimising a website for search, what impact do meta and title tags have on the search engine? They are hidden messages that have no bearing on search engines. They ar...

When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?

Below is the answer and explanation for when looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list? When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activi...

Search engines see the content on a website as written code. How can you help search engines identify the images on your website?

Below is the answer and explanation for search engines see the content on a website as written code. How can you help search engines identify the images on your website? Search engines see the content on a website as written code. How can you help search engines identify the images on your website? Place them well within your text.

When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

Below is the answer and explanation for when running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site? To see personal data about the person who...

When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

Below is the answer and explanation for when fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol? Quotation marks. ✅ Apostrophe...

Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.

Below is the answer and explanation for fill the blank: when managing SEM campaigns, the best way to optimise your quality score is to improve the of your keywords, adverts, and landing pages. Fill the blank: when managing SEM campaigns, the best way to optimise your quality score is to improve the of your keywords, adverts, and landing pages.

Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

Below is the answer and explanation for which of the following will be achieved by including an offer in a search engine marketing (SEM) ad? Which of the following will be achieved by including an offer in a search engine marketing (SEM) ad? It will help the ad stand out and encourage people to click it. ✅ It will...

There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate?

Below is the answer and explanation for there are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate? There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is a...
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