Tags Impressions

What step should be taken to view performance data for targeted audience segments?

Below is the answer and explanation for what step should be taken to view performance data for targeted audience segments? What step should be taken to view performance data for targeted audience segments? Generate an audience performance report and select “include only targeted audience lists”. ✅ Go into the insertion o...

You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

Below is the answer and explanation for you are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports? You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your report...

Which of these metrics is especially important to clients who are running a branding campaign?

Below is the answer and explanation for which of these metrics is especially important to clients who are running a branding campaign? Which of these metrics is especially important to clients who are running a branding campaign? Click through rate (CTR). Average cost-per-click (avg. CPC). Impressions. ✅

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

Below is the answer and explanation for Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? M...

eCPM (Effective Cost Per Mille)

Definition: It is the effectual amount of money over a thousand impressions. It especially refers to effectual cost contained in every thousand. Information: eCPM aids in measuring media with the help of various payment procedures in such a way that everything is changed into common metrics. This may be beneficial if a combination of designated ad buys in cost per actio...
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