Definition:
A marketing plan refers to the section of a business strategy sketching the marketing tactics for a commodity.
Information:
A marketing plan comprises data such as the commodity rendered, prices, target market, business competitors, marketing budget, and promotional mix.
Fortunately, markets do not have to create such...
Definition:
The advertisement that shows up when browsing between two pages.
Information:
A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at the content page and focuses his/her attention on the ad forcibly. Interstitials belong to the category of interruption advertising....
Definition:
When minimal resources yield maximum outcomes, this is known as unconventional or guerilla marketing.
Information:
Jay Conrad Levinson coined this term. By Guerilla marketing we focus more on the wisdom behind marketing and not the dollars. In fact, it can be differentiated from conventional marketing as guerilla wars can be differentiated from conventional...
Below is the answer and explanation for what do website analytics allow you to do?
What do website analytics allow you to do?
Set up advertising accounts to drive continuous improvement.
Understand users behaviour and improve the effectiveness of your digital marketing efforts. ✅
Below is the answer and explanation for which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
Below is the answer and explanation for what is the most important thing to consider when optimising a search engine marketing campaign?
What is the most important thing to consider when optimising a search engine marketing campaign?
Increasing the bid for the keywords you are targeting.
Increasing the...
Below is the answer and explanation for when looking to create video content for your marketing strategy, what three best practices should you look to include?
When looking to create video content for your marketing strategy, what three best practices should you look to include?
Short, technical, include a call to action.
Below is the answer answer and explanation for digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?
Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local bus...
Below is the answer and explanation for when looking at your email marketing metrics, click through rate (or CTR) highlights which of the following insights?
When looking at your email marketing metrics, click through rate (or CTR) highlights which of the following insights?
% of people that made a purchase after receiving the email.
Below is the answer and explanation for what can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?
What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?
Drive more traffic to your website.
Target more pe...