Definition:
The area that is vacant for commercials on a Web page.
Information:
Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources of revenue. The trials that the Web design presents are the ways to utilize the provided ad space that delivers its purpose without p...
Definition:
A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit.
Information:
The New York Times has launched a surround session using an online platform. This act has become a hot topic in the online advertising community. A surround sessio...