Definition
The advertisement which shows in a new browser window.
Information
There are different varieties of pop-up windows. In a standard web window, they come with the features of minimizing, closing, and maximizing.
Pop-up ads are disliked by people searching on the web. Advertisers often have no idea of the resentment they produce because visitors find it easy to just press the ‘close’ button rather than emailing and complaining to the advertiser. An above-average click-through rate is usually experienced; however, this may be the result of ‘false positives’ or unintentional clicks on the button when the viewer mistakenly presses the pop-up ad. By considering the conversion rates and returns on investment scales, advertisers can better judge the efficiency of pop-up ads.
Related Terms
beyond the banner, interstitial, pop-under-ad
Check out other Glossary Articles on Online Advertising Glossary and Digital Marketing Glossary
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