Definition
Cost per mille (CPM) is the technical expression of cost per thousand impressions.
Information:
Marketing done through impressions is known as the CPM model. It is different from the various marketing strategies of pay-for-performance, where remuneration is made through tasks like click-through, sale, lead, etc., done by agreement of both parties.
Multiplying the number of CPM units by the CPM rate will provide the total price to be paid by the CPM contract. For instance, a $10,000 cost will be paid for $10 CPM and one million impressions.
1,000units = 1,000 impressions / 1,000,000.
$ 10,000 total price = $10 CPM X 1,000 units.
Calculators
CPM vs. CPC Calculator – Most effective for Facebook and other social ads.
Helpful Articles to Understand CPM:
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MarketingProfs (August 31, 2017)
Deciding Between CPM & CPC Bidding on Facebook
PPC Hero (July 27, 2017)
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Marketing Land (November 26, 2013)
CPM vs. CPC: Which Should You Use For Facebook Ads?
Adweek (September 9, 2010)
Low CPM Rates Sow Discontent Among Publishers, Ad Networks
ClickZ (January 25, 2001)
5 Factors That Determine Your Advertising CPM Rates
andrewchen.co
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