Definition:
It is the advertising that may be bought without the help of a salesperson.
Information:
Self-serve advertising is generally interlinked with text marketing and micro-advertising campaigns. Both of these terms are not identical, but some of their aims, for e.g., efficiency, are same.
- By eliminating the costs of a marketing sales representative, the self-serve advertising permits advertisers to provide smaller minimum ad buys that are profitable and practical.
- By using text ads rather than banner ads, self-serve programs make marketing simpler for small businesses that lack attractive graphical ads, avoiding delays in the DIY campaign subscriptions.
Helpful Articles to Understand Self-Serve Advertisement:
Media Buyers: Will Google Put You Out of Business?
ClickZ (February 22, 2002)
Related Terms:
advertising network, rep firm.
Check out other Glossary Articles on Online Advertising Glossary and Digital Marketing Glossary
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