Below is the answer and explanation for Carol wants to review view-through conversions for her Google app campaign but doesn’t know where to find this data. What should she do?
Carol wants to review view-through conversions for her Google app campaign but doesn’t know where to find this data. What should she do?
She should look at total conversions, whi...
Below is the answer and explanation for Melissa’s been running a Google app campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?
Melissa’s been running a Google app campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa...
Below is the answer and explanation for which two in-app actions are common across a variety of industries?
Which two in-app actions are common across a variety of industries?
Application submission.
Video download.
Register. ✅
Sign-in. ✅
Correct answer
Below is the answer and explanation for a company decided to expand its app into international markets. Place the three steps involved in the app market expansion process in the correct order.
A company decided to expand its app into international markets. Place the three steps involved in the app market expansion process in the correct order.
S...
Below is the answer for as a marketing director at a large company, Cara’s considering launching a Google display ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google display ads campaign will provide Cara?
As a marketing director at a large company, Cara’s considering launching a Google display ads ca...
Below is the answer and explanation for Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.
Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.
A food delivery company...
Below is the answer for Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the performance planner, will assist Ben in achieving his marketing goal...
Below is the answer and explanation for what are the two main objectives of an app marketer?
What are the two main objectives of an app marketer?
Responding to user feedback.
Generating app reviews.
Driving app downloads. ✅
Encouraging app usage. ✅
Correct answer
Below is the answer and explanation for when setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.
When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases i...
Below is the answer and explanation for you’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage
You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bi...