Tags digital advertising course

True or false: Digital advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey.

Below is the answer and explanation for true or false: digital advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey. True or false: digital advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey.

Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words.

Below is the answer and explanation for fill in the blank: a keyword set to match type will display your ad if the search term contains the same order of the words, but it can also contain additional words. Fill in the blank: a keyword set to match type will display your ad if the search term contains the same order of the words, but it can also contain additional wo...

Fill in the blank: A keyword set to _____ match type will display your ad if the search term includes that keyword, or a very close variation.

Below is the answer and explanation for fill in the blank: a keyword set to match type will display your ad if the search term includes that keyword, or a very close variation. Fill in the blank: a keyword set to match type will display your ad if the search term includes that keyword, or a very close variation. Broad.

How often should you evaluate your paid media budget?

Below is the answer and explanation for how often should you evaluate your paid media budget? How often should you evaluate your paid media budget? Weekly. Monthly. Quarterly. ✅ Annually. Correct answer Quar...

Which of the following is NOT an ad targeting strategy?

Below is the answer and explanation for which of the following is not an ad targeting strategy? Which of the following is not an ad targeting strategy? Contextual targeting. Demographic targeting. Audience targeting. ✅ Behavioral targetin...

Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.

Below is the answer and explanation for fill in the blank: a keyword set to match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order. Fill in the blank: a keyword set to match type will display your ad when the search term contains any or some combination or variations of the words...

What is the difference between a brand keyword and a non-brand keyword?

Below is the answer and explanation for what is the difference between a brand keyword and a non-brand keyword? What is the difference between a brand keyword and a non-brand keyword? A brand keyword is more expensive, a non-brand keyword is less expensive. A brand keyword receives less traffic, a non-brand key...

What is one ad type that is unique to Snapchat?

Below is the answer and explanation for what is one ad type that is unique to Snapchat? What is one ad type that is unique to Snapchat? Story ads. Image ads. Sponsored messages. AR lenses. ✅ Correct answer AR lenses...

Which of the following is NOT a stage in the buyer’s journey?

Below is the answer and explanation for which of the following is not a stage in the buyer’s journey? Which of the following is not a stage in the buyer’s journey? Decision. Consideration. Research. ✅ Awareness. Correct ans...

Which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply.

Below is the answer and explanation for which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply. Which of the following metrics does Facebook use to rate the expected performance of your ads? Select all that apply. Quality. ✅