Below is the answer and explanation for true or false: the rule of thirds is the process of dividing an image into thirds, using two horizontal lines and two vertical lines, and positioning the most important elements inside the squares the lines create.
True or false: the rule of thirds is the process of dividing an image into thirds, using two horizontal lines and...
Below is the answer and explanation for if your business has a short buying cycle, which attribution model should you use?
If your business has a short buying cycle, which attribution model should you use?
First and last.
First-touch.
Linear.
Simple decay...
Below is the answer and explanation for fill in the blank: the goal of a commerce ad is to increase.
Fill in the blank: the goal of a commerce ad is to increase.
Engagement.
Sales. ✅
Views.
Lead generation.
Correct answer
Below is the answer and explanation for A/B testing (split testing) is the process of:
A/B testing (split testing) is the process of:
Collecting data and user insights on the performance of online advertising campaigns.
Running marketing experiments to see which version of an ad connects better with your...
Below is the answer and explanation for fill in the blank: the goal of a content ad is to increase.
Fill in the blank: the goal of a content ad is to increase.
Views.
Sales.
Brand awareness.
Lead generation. ✅
Correct answer...
Below is the answer and explanation for fill in the blank: the goal of a concept ad is to increase.
Fill in the blank: the goal of a concept ad is to increase.
Brand awareness. ✅
Engagement.
Sales.
Lead generation.
Correct...
Below is the answer and explanation for what enables buyers of digital advertising inventory to manage multiple ad exchanges through one interface?
What enables buyers of digital advertising inventory to manage multiple ad exchanges through one interface?
Advertising platform.
Demand-side platform. ✅
Below is the answer and explanation for which of the following ad copy examples follows the best practices for simplifying language?
Which of the following ad copy examples follows the best practices for simplifying language?
“Looking for a new car insurance policy? talk to a CISR today.”
“Protect you an...
Below is the answer and explanation for fill in the blank: automated bidding is powered by.
Fill in the blank: automated bidding is powered by.
HTTP cookies.
Virtual reality.
Machine learning. ✅
Ad tracking.
Correct answer
Below is the answer and explanation for which of the following is not an ad copywriting best practice?
Which of the following is not an ad copywriting best practice?
Focus on value.
Use simple language.
Include conversational CTAs.
Use acronyms....